What separates the Air VaporMax from past Air Maxes is its design. The shoe features a Flyknit upper atop an air bag with an integrated outsole, nike wmns air max 90 which reduces the number of layers between the foot and the acclaimed Air unit.If somebody wants to wear it as just an expression, that’s fine, too.

Because of the constraints of some of the technologies, there have been iterative evolutions of our product line,said John Hoke, nike air max 1 VP of Nike Global Design.But this to me feels like a revolution.It’s a step change because of new manufacturing, because of Flyknit.This defines now and the future of a new aesthetic.

Although the shoe was designed for serious runners, Nike knows aesthetics are just as if not more important to today’s consumer. A tweet on Saturday from Matt Powell, nike air force 1 VP and sports industry analyst with The NPD Group, stated succinctly how the modern sneaker customer shops Only 25 percent of athletic shoes are worn for sport purpose.It’s a fashion business, not a sport business.

Although the Air VaporMax is scheduled for a March release, the shoe has already hit stores through a collab with Comme des Gar?ons, which dropped earlier this month in a limited capacity. nike air zoom We wanted to make sure we were coming at this from a pure performance lens. We also know Air Max is a lifestyle choice, Holts said. If a serious runner wants to use it as a primary running shoe, that’s what this is designed to do.